Available courses

• Crossmedia Strategies

  • Manager: Karen O'Hare
  • Manager: David Griggs

  Course Information

  The course has been designed to enable print and broadcast journalists and other media professionals to transfer their media skills to content creation for new multi platforms. People no longer consume media in just one medium, which poses both huge challenges and opportunities for Britain’s media workers. The age of the single media specialist is disappearing rapidly, and everyone who works in the media must think about more than one platform when working with content. 360 degree commissioning has moved from being a buzzword to being a reality.

  Over 12 weeks incorporating online research, activities, discussions, web conferencing and video, Introduction to Cross Media Strategies Online will provide an overview of the challenges and opportunities that multiplatform working offers and present strategies and skills to navigate and survive as a freelance content creator in the new media landscape.

  Introduction to Cross Media Strategies Online is aimed at print and broadcast journalists and other media professionals working in traditional media who need to develop their professional skills in the new arena of multi platform content creation. It aims to equip print and broadcast journalists and other media professionals with the awareness and skills necessary to work in a converged, multi-platform environment where broadcast, online, print and mobile content channels are produced simultaneously, utilising text, audio, video, graphic and interactive content tools.